Data-Driven Growth:
Accelerating Through Digital Transformation
Data-Driven Growth:
Winner List
In this category we are looking for nominees that have identified, targeted and purchased an audience on linear TV or over-the-top, including connected TV campaigns. Innovation in targeting, planning, interactivity or measurement are all considered
In this category we are looking for campaigns or strategy that emplifies the success and innovation in OOH marketing - using programmatic as a tool (Digital Signage to Location Data)
In this category we are looking for integrated marketing campaign which makes best use of every channel available and has followed the best pratice in real channel integration
In this category we are looking for best use of branded content by an agency\publisher to achieve the desired client/brand result
In this category we are looking how publisher are using their First Party data to generate insights for clients , target and measure results. This award recognices the excellence in a Publisher first party data platform
In this category we are looking Chatbots that helps organisation of all sizes to provide better service to their customers and automating processes
This nomination recognizes a marketing campaign that leveraged data analytics effectively to drive significant results, demonstrating innovation, creativity, and measurable impact on key performance indicators.
This award recognizes companies that have demonstrated exceptional creativity and effectiveness in utilizing customer data to drive business growth and enhance customer experiences. Nominees in this category have implemented groundbreaking strategies that leverage customer data to inform decision-making, personalize interactions, and drive innovation
This category recognizes the email marketing campaign that effectively utilizes data-driven insights to personalize content, target audiences accurately, and drive exceptional results. From segmentation strategies to dynamic content, this campaign showcases the power of data in optimizing email marketing efforts.
Recognizes outstanding strategies that leverage data analytics to drive impactful and measurable results in social media campaigns. This category celebrates innovative approaches that harness the power of data to optimize targeting, content creation, and engagement, ultimately delivering exceptional ROI
This nomination recognizes exemplary utilization of AI in leveraging data for marketing purposes, demonstrating innovation, impact, and effectiveness in driving customer engagement and ROI.
This campaign utilized robust data analysis to tailor content precisely to audience preferences, resulting in unprecedented engagement and conversion rates. By leveraging data-driven insights, the campaign not only captivated the target audience but also drove tangible business outcomes.
This category honors organizations that have demonstrated outstanding proficiency in leveraging real-time data for their marketing efforts, driving impactful campaigns, and achieving measurable results swiftly. It celebrates excellence in utilizing data-driven insights to dynamically adapt marketing
This award recognizes innovative and effective utilization of location-based data to enhance marketing strategies. Nominees have demonstrated exceptional creativity and strategic thinking in leveraging location data to target, engage, and convert audiences effectively.
This campaign utilized sophisticated data analytics to effectively re-engage users who had previously interacted with the brand, resulting in significant increases in conversion rates and ROI. By leveraging granular user data and personalized messaging, it successfully turned lost leads into loyal customers.
Recognizes outstanding achievements in seamlessly integrating data across various channels to enhance business insights and decision-making processes. This nomination category celebrates organizations that demonstrate innovation, efficiency, and effectiveness in leveraging data from diverse sources to drive holistic strategies and deliver exceptional customer experiences.
This category recognizes campaigns that exemplify exceptional utilization of data-driven insights to strategically collaborate with influencers, resulting in measurable impact and engagement.
This category celebrates innovative approaches to storytelling that leverage data to engage, inform, and inspire audiences. Nominated projects demonstrate exceptional creativity in utilizing data to craft compelling narratives that resonate with their target audience.
Recognizes companies that demonstrate outstanding utilization of data-driven strategies to automate marketing processes, enhancing customer engagement and driving business growth. This category celebrates innovative approaches that leverage data insights to optimize targeting, personalization, and campaign effectiveness, ultimately delivering exceptional ROI.
This nomination recognizes a company that has leveraged data-driven customer feedback to make significant improvements or innovations in their products, services, or customer experience, leading to tangible positive outcomes.
This category recognizes innovative and impactful strategies that leverage behavioral data to enhance marketing initiatives. Nominees demonstrate exceptional creativity and effectiveness in utilizing consumer behavior insights to drive engagement, conversion, and loyalty.
This award recognizes a loyalty program that harnesses data analytics to personalize customer experiences, drive engagement, and maximize customer lifetime value. The winning program demonstrates innovative use of data-driven insights to enhance customer loyalty and increase retention.
This category celebrates outstanding implementation of data-driven methodologies to optimize search engine visibility and drive organic traffic. Nominees demonstrate exemplary use of analytics, algorithms, and insights to achieve remarkable results in SEO performance.
This nomination showcases a pioneering application of data-driven augmented reality (AR) in marketing, seamlessly integrating consumer insights with AR technology to deliver personalized, immersive experiences that drive engagement and conversion.
This category recognizes outstanding achievements in leveraging data analytics to drive successful mobile marketing campaigns. Nominees demonstrate excellence in utilizing data insights to target, engage, and convert mobile audiences effectively, resulting in measurable business outcomes and enhanced customer experiences
Recognizes campaigns that effectively leverage data analytics to optimize SEM strategies, driving exceptional results in terms of reach, engagement, and ROI. This category celebrates innovative approaches that harness the power of data to enhance targeting, ad performance, and overall campaign success.
This nomination recognizes exemplary utilization of artificial intelligence in crafting and executing marketing campaigns, demonstrating innovation, effectiveness, and impact.
This category recognizes exceptional content created through innovative AI-driven processes, showcasing the power of artificial intelligence in generating engaging and valuable materials. Nominees in this category demonstrate cutting-edge approaches to content creation that push the boundaries of creativity and efficiency.
This nomination recognizes exemplary implementation of AI chatbots in customer service, where innovative technology seamlessly enhances customer experience, streamlines support processes, and resolves inquiries efficiently.
This category honors the most groundbreaking and effective email marketing campaign leveraging artificial intelligence to enhance personalization, automation, and engagement. The nominated campaign should demonstrate how AI-driven strategies have resulted in significant improvements in customer interaction, conversion rates, and overall campaign success.
This award recognizes outstanding achievements in leveraging artificial intelligence to enhance lead generation processes. Nominees should demonstrate innovative use of AI technologies to significantly improve lead quality, increase conversion rates, and optimize overall marketing efficiency.
In this category we are looking for the best measurement and analytics that balance the client demands by taking into account the evolving identity landscape, deliver meaningful insights and meet the business need
In this category we are looking for tech that provide publisher an accessible and easy-to-set-up platform , looking to automate their ad sales with all the benefits that come with it and boost their revenue
In this category we are looking for the most innovative technology firm. The firm should be incorporated less than 5 years ago
In this category we are looking at the companies that enable video services to deliver great content to consumers reliably at the highest possible quality on every device and generate revenue from it.
In this category we are looking for the ability to bring innovative and path breaking to its users thru AI
The user are moving fast to speech based AI. These systems, which can engage with users like a human to capture context and accomplish tasks. Accomplish data entry, answer questions, fix appointments, manipulate data and much more
This award category recognizes the exceptional application of text/image-based generative AI solutions in the field of creative content generation. These innovative solutions inspire writers, designers, and marketers, enabling them to overcome creative challenges, generate unique ideas, and produce personalized content at scale.
In this category we are looking for campaigns that applied programmatic concepts and techniques in unique ways, from their planning to execution, optimization, identity and measurement.
In this category we are looking for campaigns or strategy that emplifies the success and innovation in OOH marketing - using programmatic as a tool (Digital Signage to Location Data)
In this category we are looking how agency\publisher has used the Data to plan, measure, personalize and integrate
In this category we are looking how publisher are using their First Party data to generate insights for clients , target and measure results. This award recognices the excellence in a Publisher first party data platform
In this category we are looking for Agencies\Publishers that have a deep understanding of the platforms and how they leverage these platform for their clients' specific needs and get the best results.
In this category we are looking for the best of techniques or solutions that has been worked upon or developed that can change the world. The challenges and the strategy that been used to overcome.
In this category we are looking for situations that happen to be opportunities to re-engage visitors and get them back to making a purchase, signing up for a demo, or whatever the end goal may be.
In this category we are looking for Data insights that has deep understanding of organization gains from analyzing information on a particular issue. This deep understanding helps organizations make better decisions than by relying on gut instinct.
In this category we are looking how to use data to provide insight, to validate a creative idea, to measure the impact of the work done, to optimize for even greater results, and to learn and build greater intelligence.
In this category we are looking for situations wherein IoT is interrelated computer devices that are provided with unique identifiers (UIDs) and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction
Recognizing the most effective and innovative strategy that utilizes data analysis and insights to acquire new users for a product or service.
Highlighting the campaign that effectively utilizes data analytics and attribution models to measure the impact of online marketing efforts on offline conversions.
Recognizing the most creative and effective mobile ad campaign tailored for a specific occasion or event. (Mobile\Desktop Or combination for both)
Recognizing the most engaging and interactive mobile campaign that effectively captures the audience's attention and encourages sharing. (Mobile\Desktop Or combination for both)
This category honors the outstanding utilization of user-generated content (UGC) in various domains. Leveraging the power of UGC, winners of this award have demonstrated innovative strategies and technologies to effectively curate, analyze, and harness user-generated content for meaningful purposes, such as marketing, product development, community engagement, and content creation. Their exemplary use of UGC has not only enhanced user experiences but also fostered collaboration and built authentic connections with their audience.
This award recognizes agencies who have demonstrated programmatic excellence through proper planning, optimizing, identifying, targeting and measurement. These agencies aim is to get the best ROI for their clients
This award recognises Agencies who have either demonstrated great understanding and ability to work with top tech platforms. This could also be an In house tech platform that helps them to identify, plan, purchase the desired media and finally measure the same
In this category we are looking for Startup (less than five years) that is developing an AI solution to sell, or which relies on AI technology for the services or solutions it sells.
This award recognises media Agencies that has showcased clear objective of the team as well as the client requirement, objectives and KPI, the campaigns carried out, the challenges faced and the result achieved, team strength, turnover etc… The participating agency can either be an independent agency or part of a network. The eligibility for the agency – Turn over INR 250 Crores plus or has an employee strength of 350 plus people
This award recognises media Agencies that has showcased clear objective of the team as well as the client requirement, objectives and KPI, the campaigns carried out, the challenges faced and the result achieved, team strength, turnover etc… The participating agency can either be an independent agency or part of a network. The eligibility -- Turn over between INR 50 crores & INR 250 Crores and has a employee strength of 100 to 349 people
This award recognises media Agencies that has showcased clear objective of the team as well as the client requirement, objectives and KPI, the campaigns carried out, the challenges faced and the result achieved, team strength, turnover etc… The participating agency can either be an independent agency or part of a network. The eligibility -- Small Agency -- Turn over upto INR 50 crores and has employee strength of less than 100 people
This award recognises media planners from agency and brands who has successfully designed and executed media plans through various campaigns for their client and achieving the said KPI.
This award recognises the Agency head who has successfully executed and overseen the plan and has delivered the measurable result. He/She should also have helped in the business growth, market reach and not only carry out innovative ideas to bring together business and marketing goals of the organization
This category is open to entries from agencies that specialises in all kinds of advertising and development in digital media. The aim of the award is to reward the agency that not only triumphs in terms of the great work it produces, but also its reputation with clients and innovative approaches.
This category recognizes outstanding achievements and excellence in the publishing industry. This category aims to identify and honor the publisher that has demonstrated remarkable performance, innovation, and impact within the specified time period.
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